Our Roots
Rooted in North Carolina. Built for Adventure.
Proudly born in Winston-Salem, North Carolina, Coordinate Company began with a simple belief: connection is the destination.
In a world of endless scrolling and digital noise, we wanted to build something tangible. Something that starts a conversation at a homegrown coffee shop in the Carolinas, or on a mountain trail at 14,000 feet. We build premium goods that embody spirit, belonging, and the place we call home.
Today, Coordinate Company is more than just a brand; it’s a community. Our goods are symbols of heritage, pride, and adventure—inviting true connection wherever you wear them.
Coordinate connection. The world awaits you.™
Look Closer: Our Branding
At first glance, our logo might look like an abstract pattern. But if you look closely, you'll see it’s actually a topographic map from one of our favorite peaks.
In the summer of 2023, a summit trip with friends turned into the spark that started it all. The map is a permanent reminder of that moment—representing the grit, glory, and the deep connection that happens when you get outside with your people.
Meet the Team
Jack Goren
Trail Seeker
Corduroy Connoisseur
Font Enthusiast